This client, a producer and distributor of online training programs for individuals and corporations, wanted to run an Adwords campaign to push people searching for various keywords to specific landing pages.
To create the campaign, I first studied Adwords to understand how to deliver the best results. Then, I created six specific campaigns, one for each group of training. Within each campaign, I created three ad groups, each of which revolved around a specific set of keywords. Then, within each ad group, I created three different ads, which Adwords would rotate and test.
Click the image below to view the campaign content I delivered to my client.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.