This client, a producer and distributor of online training programs for individuals and corporations, wanted to run an Adwords campaign to push people searching for various keywords to specific landing pages.
To create the campaign, I first studied Adwords to understand how to deliver the best results. Then, I created six specific campaigns, one for each group of training. Within each campaign, I created three ad groups, each of which revolved around a specific set of keywords. Then, within each ad group, I created three different ads, which Adwords would rotate and test.
Click the image below to view the campaign content I delivered to my client.
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