Adwords campaign for training products | Marketing content writer |

Adwords campaign for training products

​An Adwords campaign to sell online and DVD training

This client, a producer and distributor of online training programs for individuals and corporations, wanted to run an Adwords campaign to push people searching for various keywords to specific landing pages.

To create the campaign, I first studied Adwords to understand how to deliver the best results. Then, I created six specific campaigns, one for each group of training. Within each campaign, I created three ad groups, each of which revolved around a specific set of keywords. Then, within each ad group, I created three different ads, which Adwords would rotate and test.

View the Adwords campaign 

Click the image below to view the campaign content I delivered to my client.​

Example of an adwords campaign

Sell more of your products or services with Adwords

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.