A copywriting and marketing faux pas?
As a sales and marketing writer, I know I’m not supposed to talk about “me.” But I also know that if you’re seriously considering tapping into my learning and talent to help you market your business or produce great sales and marketing collateral, you’ll want to know a little more about who I am, as a business and as a person.
I know I would.
A marketer first, copywriter / marketing writer second.
First and foremost, I’m a marketer. Sales enthusiast. Lover of business, ideas, and the entrepreneurial spirit. Despite much bluster to the contrary, I believe you shouldn’t persuade people to buy products or services they really don’t want. I also believe it’s not in your best interests to try.
I’m not a loud-mouthed, overly enthusiastic, shove-it-down-their-throats kind of marketing copywriter. I believe people want to read, love to buy, but hate to be sold. My goal, then, is to educate your buyers. It’s to build trust and confidence. My goal is to help your buyers say YES to the next step in the buying process, and to feel good about doing so!
Second, I’m a copywriter. Direct marketing writer. Marketing communications writer. Business writer. Lover of the written word. I’m admittedly not the most creative head in the business, but I love what I do and it shows. I’m a stickler for grammar, but don’t claim to know everything. I’m not a proofreader; typos occasionally slip by me. I love a well-turned phrase, and crave intelligent writing that opens my eyes–writing that makes me think and helps me grow.
Get the right message to the right reader at the right time.
Merge marketing with copywriting and what do you get? The Write Idea: a marketing and copywriting firm that uses the written word to help you market and sell to intelligent consumers who want to read, love to buy, but hate to be sold. I, through my firm, help you replicate your sales force–even a sales force of one–through marketing and sales collateral like brochures, direct mail letters, Web sites, print ads, white papers, success stories, press releases, articles and more.
I do this by studying your market, your product, your service. By creating marketing and sales messages that match how your customers purchase–from awareness and interest to consideration and sale. By understand the buyer’s journey and how they experience your brand. By analyzing your typical sales cycle to discover what buyers need to hear, see, and feel during each stage. And then by recommending, writing, and working with you to develop content that delivers the right messages to the right buyers at the right times.
Take the next step.
I invite you to explore this website. Browse my portfolio. Learn what my satisfied clients say about how I do business. And then, when you’re ready, email me or give me a call to discuss the particulars of your business or projects.
Discussions are always welcome, always free. And I promise–no hard sale.