In this post… learn from a real-life example why publishing content written in third person can cripple your content marketing efforts. As a marketing writer, I care about two sets of content perceptions: 1) how you, my client, perceive my content, and 2) how your readers perceive the content I wrote for you. When the two […]
In this post… Discover how to sell without selling, something you probably do all the time but don’t even know it. In this post, I share a story of speaking with someone who sold me on her magnificence, and then told me that she didn’t like to … and wasn’t good at … selling. You […]
In this post… Believe it or not, there’s more to creating winning content than having great writing skills. Here, I outline the three elements you need even more than great writing to create winning content—content that leads more people to say YES to your offers. Winning in a digital world is one part writing, three parts […]
In this post… Discover the benefits of becoming an influencer, and learn how blogging helps you realize those benefits for your business. Also access my 9-Point Blog Post Planner that will help you plan a blog post, turning it from an idea in your head to a more-solid thing ready to take the form of words […]
In this post… Discover two formulas I use for the care and feeding of my email list. Plus, get a copy of my email planning template, spruced up and polished just for you. The email planning template is good for planning a full year’s worth of email messages, a quarter at a time. It includes a […]
How would you like to attract more clients into your business the way a sex god might attract … sex addicts? Wouldn’t that be lovely?Okay, the “sex god” thing is a bit of a stretch, but it got your attention, right?I want you to know, for reputation’s sake, that the idea didn’t just spring forth from […]
