By Renae - Testing | Blogging , credibility , Differentiation
To blog … or not to blog?I’ve been talking a lot about blogging lately. I created a blogging card deck, a 30-day blogging challenge, and I’m working on a program to help solopreneurs and small business owners jumpstart their writing confidence along with their blogs. It’s been “Blog this, blog that, blog, blog, blog, blog, blog” around […]
By Renae - Testing | Differentiation , Small business , Writing
You’re a solopreneur. Now what?I love being a solopreneur. I love peeling back, refining, and communicating deeper and deeper layers of talent, all with the glorious goal of serving my ideal clients and in some ways changing the world. Yeah, that’s lofty. But it’s also true. If you’re a solopreneur, then your goal might be something similar. You hold […]
By Renae - Testing | Blogging , Confidence , Inspiration
Do you want to publish a blog?If you want to write blog posts, either for your blog or for other people’s blogs, but you know you’re no Hemingway, then this blog post is for you. (I’m no Hemingway either, and here I am, blogging.)Shoot, this post is for you even if you feel like Elaine […]
By Renae - Testing | elevator speech , Marketing , mastermind
From elevator speech to e-speech? During my recent mastermind retreat, I worked on my elevator speech, aka elevator pitch, that sentence or two you say when someone asks you what you do. :: begin conversation :: ME: <extends hand> “Hi, I’m Renae. Nice to meet you.” THEM: <accepts hand, pumps warmly> “Hi, I’m Ideal. Ideal […]
By Renae - Testing | mastermind , Solopreneur , The freelance business
Investing in yourself and your business with a mastermind You know what it’s like when you do something stupid? For instance … spending $10,000 to join a mastermind?<GULP>“Did I really just do that?!?”“What will I tell my husband?!?”“How will I PAY for it?!?”Well, that’s exactly what I did back in March 2017.I joined a mastermind group.At […]
By Renae - Testing | Confidence , Customer experience , Freelance fails
It’s something so small, so easy, yet so often overlookedI’ve been working from home as a marketing writer since 2002. Over the years, I’ve hired many dozens of vendors and contractors:PrintersDevelopersDesignersVirtual assistantsEditorsResearchersWritersAnd I am consistently dumbfounded by people’s inability to do one simple yet crucial thing, even if asked. That thing? It’s closing loops. Not Fruit Loops®, the brand.Photo […]
