May 2018 | The Write Idea

Monthly Archives: May 2018

Wake up, class! How I became a confident writer

By Renae Gregoire

Hint: It had more to do with role models than writing      Dateline: Freshman Year in College, 1994 “Wake up, class!” Professor Harrison boomed, a big smile on his face, quickly clapping his hands twice by his right ear, as if clapping would jostle the remnants of sleep from our bleary, first-period eyes. He held that pose […]

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Getting to know you: A tour of my bookshelves

By Renae Gregoire

Welcome to my bookshelves!   Salutations!  I’m very happy you’re here!  I love to share my favorite books (nearly as much as I love reading them!), so it is my pleasure to take you on a brief journey to explore the treasures on my bookshelves. Note that I wrote this post several years ago as part of […]

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Hey writers! Assume your readers don’t care.

By Renae Gregoire

Beware the indifference … or hostility … of readers.   In an interview with The Irish Times’ Sara Keating, former US poet laureate Billy Collins spoke words of wisdom not only to poets, but also to all who write with the intention of having people eagerly read their work. That goes for you and me and all […]

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In defense of the exclamation point!

By Renae Gregoire

Pro or con? Choose your side, and stick with it!   Have you seen this chart by Hubspot, on when it’s okay to use an exclamation point? You can click in below for a closer view, but what I really want you to see is the spoiler (in the blue box) at the top of the image.  It […]

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Cut these 5 words; be a better, stronger writer

By Renae Gregoire

Sometimes even good writers need a reminder …   While watching a recording of a live event for the design industry yesterday, one of the speakers surprised me when she mentioned how she became a stronger writer by eliminating one word from her communications. As soon as she mentioned the word (I’ll tell you what it is […]

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Time to stop sucking at this blogging thing

By Renae Gregoire

Where’d consistency in communication go?While poking around on my Blog Post Ideas spreadsheet looking for goodies to write about, I came across a Harvard Business Review blog post by JD Schramm, which touches on the importance of Consistency in Communication.  In recounting the story of a professor who for years and years consistently sent a typewritten […]

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Hiring a writer: Am I right for you? Are you right for me?

By Renae Gregoire

Am I the right writer for you?Dear reader, Welcome!  I’m so glad you’re here. My guess is that you’re on this page for one or more reasons. You may be looking for:  The Blog Post Inspiration Deck (coming soon!)A fabulous marketing writerA supercalifragilisticexpialidocious editorPricing for writing and editing servicesInspiration for your own writing or editing bizInformation on that wacky […]

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Marketing 102: You caught a prospect’s eye. Now what?

By Renae Gregoire

Toot your own horn (shh … quietly)   Hooray! You’ve completed Marketing 101 and grabbed a potential client’s attention.  Now what? Now, the marketing continues.  This time though, in Marketing 102, your goal is to build that always powerful know, like, and trust factor. Your goal is to give prospect the feeling that you’re qualified and more than able […]

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Growing up and into my core values

By Renae Gregoire

Core values, blah blah blah, yadda yadda yaddaI’m in a 13-week transformational coaching program. I need to transform, baby! One of the modules is about “core values,” the values that drive and shape our behaviors. Knowing what we value, the thinking goes, allows us to nudge our businesses in directions that reflect those values. I have to say, […]

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5 ways to avoid killing readers with your content

By Renae Gregoire

The Internet is like our oceans … filled with garbage  One day, while I was out on the Internet, doing typical Internet-y things — Facebooking, following links, reading articles — I discovered what seemed to be an intriguing article, both by the vivid image and promised topic: 10 colors that increase sales, and why. Sounds good. Looks […]

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Marketers, is there a smell in your sell?

By Renae Gregoire

What happens when you try to sell ice to Eskimos?Before I became a product creator and writing coach, I used to troll all the job boards looking for writing and editing work.  Believe me, applying for “gigs” is about appealing as I imagine that getting back into the dating scene would be after being married for […]

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How are you? I’m looking for opportunities.

By Renae Gregoire

A small change with big consequencesWhat do you say when people ask you how you are? “Hey there! How are ya?!?” If you’re anything like me, you say things like:I’m fine, thanksI’m exhaustedI’m super busyI’m tiredOne day, when I was Zooming with my accountability buddy during our weekly call, I responded to his, “How are you?” with, […]

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