October 2017 | Content marketing writer at ineedcopy.com

Monthly Archives: October 2017

Oct 30

Take imperfect action?!? (A virtual hug for perfectionists)

By Renae Gregoire | Empathy , Lessons learned , Web content

Imperfect action ≠ crappy content  The gurus say that imperfect action is better than no action. In a way, I agree: It’s better to have an “imperfect” something out there than nothing at all. BUT. A huge BUT. Imperfect doesn’t mean “crap.” Glaring content issues that shout “CRAP!” to everyone Imperfect doesn’t mean you let content out of the house with […]

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Oct 29

Marketing lemons for my birthday courtesy of LongHorn Steakhouse

By Renae Gregoire | Customer loyalty programs , Email marketing , Marketing lemons

Email marketing lemons and rewards program lemons lead to a sour stomach on my birthdayLongHorn Steakhouse lured me into its restaurant for my birthday dinner with a “free dessert” email. I wound up with a crappy steak and headaches trying to access the code for my free dessert, which I unfortunately had to leave without […]

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Oct 28

Introducing: Marketing Lemons

By Renae Gregoire | Marketing lemons

A new column dedicated to documenting — and hopefully ridding the Internet of — marketing lemons, one at a timeI’ve long been a collector of marketing lemons: Mistakes, bloopers, gotchas, boondoggles, and annoyances that make it harder for people to do business with or buy from a company.Today, after running across two lemons, one after […]

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