October 2017 | The Write Idea

Monthly Archives: October 2017

Freelance writer rates

By Renae Gregoire

Freelance writer rates: As with all things in life, you get what you pay forThere’s a blog post over at ClearVoice entitled “15 Scenarios When to Pay Freelance Writers Higher Rates.”I wanted to respond to the post right in the comments but, alas, the comments were closed.So I’m writing my reply here as a blog […]

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Take imperfect action?!? (A virtual hug for perfectionists)

By Renae Gregoire

Imperfect action ≠ crappy content  The gurus say that imperfect action is better than no action.  In a way, I agree: It’s better to have an “imperfect” something out there than nothing at all.  BUT.  A huge BUT.  Imperfect doesn’t mean “crap.” Glaring content issues that shout “CRAP!” to everyone Imperfect doesn’t mean you let content out of the house with […]

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An Etsy email marketing lemon

By Renae Gregoire

Email marketing lemon: Sending customers pictures of products, but then not allowing them to buyThis morning, a marketing lemon in my email inbox stopped me from looking at products on Etsy, and possibly buying them. There I was, just recovering from a marketing lemon in the shape of a form tossed at me by Stein Mart, […]

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Marketing lemon on a form

By Renae Gregoire

Marketing lemon on a form: An illustration of just how easy it is to lose people onlineThis morning, a marketing lemon on an online form almost stopped me from becoming a registered customer at Stein Mart. There I was, purchasing Tea Tree Oil Foot Repair Balm on the Stein Mart website because prices were too high […]

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Introducing: Marketing Lemons

By Renae Gregoire

A new column dedicated to documenting — and hopefully ridding the Internet of — marketing lemons, one at a timeI’ve long been a collector of marketing lemons: Mistakes, bloopers, gotchas, boondoggles, and annoyances that make it harder for people to do business with or buy from a company.Today, after running across two lemons, one after […]

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