August 2017 | The Write Idea
Menu

Monthly Archives: August 2017

Know Like Trust: 5 Ways to Lead People to YES

By Renae - Testing

Free, no-email-required guide on know, like, and trustYou’ve probably heard at least one expert say that people buy from people and companies they know, like, and trust. Trouble is … that’s where the guidance stops. It’s like: “Know, like, and trust. You need it, so go do it! Get to it!” But HOW? What does it *really* mean to […]

Continue reading

Is your long-form content killing readers?

By Renae - Testing

It seems that everyone loves long-form contentYou know what? I get that long-form content is great for driving traffic. Neil Patel says so. Kissmetrics says so. Search Enging Land says so. Content Marketing Institute says so. I’m not here to argue about the effectiveness of long-form content. Having a supply of long-form content on your site is a good thing. […]

Continue reading

The sales power of communicating your WHY

By Renae - Testing

When I started my business back in 2002, I was on a mission. I wanted to help small business owners, solopreneurs, and marketers lead more people to YES with clear content and strong positioning that would differentiate them online and offline.  As time went on, my motives became less altruistic. Growing more and more tired of crappy […]

Continue reading
WordPress Image Lightbox Plugin