May 2017 | The Write Idea

Monthly Archives: May 2017

May 31

Email marketing fail: When bad things happen to good marketers

By Renae - Testing | Email marketing blunders , Empathy , Lessons learned

Why do bad things happen to good marketers?   Are you one of those people who always seems to run into glitches and snafus on the web — terrible email marketing messages, broken forms, unreadable pdfs, nonsensical writing, mystifying online shopping processes?  Then you, my friend, may be, like me, a damn-good, empathetic marketer. It’s my theory […]

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