February 2017 | The Write Idea

Monthly Archives: February 2017

Marketers: Just say NO to FOMO (sometimes)

By Renae Gregoire

In a span of just four days, I had two emails pop into my inbox with an acronym in the subject line — an acroynm I understood ONLY because I’m in marketing. What’s the acronym? It’s FOMO. Fear of missing out. Lookie here, at the first instance:Now, how many consumers are going to know what FOMO is? I asked […]

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