Marketers: Just say NO to FOMO (sometimes)
In a span of just four days, I had two emails pop into my inbox with an acronym in the subject line — an acroynm I understood ONLY because I’m in marketing. What’s the acronym? It’s FOMO. Fear of missing out. Lookie here, at the first instance:Now, how many consumers are going to know what FOMO is? I asked […]
