Encouraging gatekeepers and influencers to spread the wordTo encourage North Carolina’s public school employees to invest for retirement, this insurance leader needed the assistance of gatekeepers–in this case, public school leadership. This idea was to ask public school leaders to become Knowledge Ambassadors by ordering and distributing free educational materials, such as brochures, posters, and […]
Encouraging state employees to invest for retirementThis insurance leader managing the state of North Carolina’s 401(k) plan wanted to encourage state employees to invest for retirement and use its online retirement portal. To do so, we created a series of brochures designed for beginning, intermediate, and advanced users, with each brochure revealing how to tap […]
Presenting partnership opportunities to entrepreneursThis full-service security company in New York needed a partnership brochure to promote its partnership opportunity to entrepreneurs.I developed the content so the brochure would accomplish several objectives:Explain the unique partnership model and build a case for why the model makes sense and is preferable to the franchise model​Describe the market […]
Sassy SaaS web content:Punching up content by injecting a little attitudeFor this project, the client gave me an initial set of content to edit. But the content needed more than editing, so I rewrote, sprinkling in messaging and, at the client’s request, a bit of surprise and sassy SaaS web content attitude as I went.I […]
Inspiring and educating members with ghosted CEO blog-style articlesI’ve been ghostwriting a monthly article for my CEO client since 2014. That’s a lot of articles! And I still enjoy writing them each and every month because the topics are diverse and the writing is fun. I’ve actually learned a lot writing these pieces, which range from […]
Promoting research results by pointing to “What’s in it for me”This client, a B2B SaaS company, wanted to promote the results of a research study, and to do so in such a way that would attract the interest of a particular audience. The answer was simple: Create a blog post that said, in essence, “Here […]
Share your expertise and establish your authorityThis client, an executive at a B2B SaaS company, wanted to ramp up the company’s blog presence and establish expertise for a new product they’d soon be launching. I interviewed the executive, conducted research to better understand the space, wrote and iterated on the drafts, and then turned them […]
Autoresponder email series to build rapport and sell more homesThis real estate broker came to me for a series of 60+ email autoresponders that he could send to prospects who signed up for information on home buying and selling.The hard part of this project was coming up with 60+ fresh ideas; the writing was the […]
How an executive ghostwriter brings your insights to the world This client, an executive in the foreign currency industry, wanted to share his insights on a hot news topic of interest to his target audience. I interviewed him for a few minutes, and then plundered the articles he mentioned plus others I planned to use as […]
