The process of creating a brochureDeveloping a brochure involves more than “writing content.” Sure, you want the content to read well; you also want it to represent you well. But even more important is figuring out exactly what information to include in the brochure–and what information to leave out.For this project, I put on my […]
Promoting a distributorship program on one sheet of paperMy client, the owner of a septic services company and the developer of an aerobic septic system, wanted to create a brochure to entice concrete precasters to manufacture and sell his system’s tanks. It was easy to differentiate his tanks from the tanks of his competitors, as […]
How to write a readable success storyThis client — a content marketing agency — asked me if I could use provided materials (interview transcripts, data sheets, and other background information) to create a journalistic-style success story. In my mind, a journalistic-style success story isn’t all that different from the success stories I like to write: Stories […]
