January 2016 | The Write Idea

Monthly Archives: January 2016

Jan 17

Want better marketing content? Cut the crap.

By Renae - Testing | Content , Differentiation , Marketing , Online marketing , Readability , The Yes Advantage , Web content , Web content writing , Writing

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)​You know the kind of stuffy marketing content I’m talking about, right? The […]

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Jan 10

Traditional success stories

By Renae - Testing | All , Success story samples

Selling promo products with loads of use casesThese success story samples following a traditional format are three of many that I wrote for the promotional products leader ePromos over a two-to-three year period.At the company’s request, all of the stories were traditional, which means they had the same three sections you’ll find in most success […]

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