Whitepaper: Four-part series for lead management company

Using a white paper series to introduce a new methodology in lead management 

This B2B prospecting and lead management firm came to me wanting to develop a four-part whitepaper series introducing what was then a new three-pronged methodology for "fixing leaks in the sales pipeline."

To write the papers, which I eventually named the "Breaking Traditions" series, I digested numerous research reports, articles, and other papers, and conducted an in-depth interview with the firm's head of marketing.

View the white paper sample

Click the image below to read an early draft of the first whitepaper in the series.

Note that this draft did not yet include sidebars, pull quotes, and graphic recommendations.

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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!