Webinar to ebook sample: Content repurposing

Getting more miles from B2B webinar content

This client, wanting to get more mileage from ongoing webinar efforts, hired me for content repurposing, during which I transformed multiple webinars into ebooks.

If your webinar is long, or jam-packed with valuable information, as was the case in this ebook-from-webinar sample, you might want to do as my client did and turn the webinar content into a series of ebooks.

View the ebook sample

Click the image below to view Part II of this particular webinar-to-ebook series.​

A few things to note about this marketing ebook sample

As you look at the sample, note that I didn't just transcribe the webinar and plop the transcribed text into an ebook format. That's not content repurposing; my client wouldn't have needed a writer to simply move transcribed text into an ebook template.

Instead, I:

  • Listened to the webinar
  • Transcribed it (not for reading, just for notes)
  • Picked out the most relevant, valuable information
  • Organized that information in a way that would make sense to readers
  • Created headings
  • Wrote introduction and transition text
  • Found illustrative examples and images from the web

P.S. I also want to add that I did not select the image you'll find on the cover of this ebook sample. I don't like it (I hate it!) and would have used a different image if I had my way 🙂

Turn your webinar into a smart marketing ebook

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!