Web content for an online store

Using web content to convey a sense of quality

Sometimes companies want web content to project a clear voice, whether it's a sassy, "we can help you" confidence or a lyrical, "we mean quality" refinement.

This company--a provider of handcrafted Amish gazebos, decor, and furniture--wanted the latter to draw readers in and help them envision their lives enriched by handcrafted quality. I wrote all of the web content on this site, including a series of Buyer's Guides in keeping with the tenet that web content, especially for costly or complex purchases, should educate first, sell second.

View the web content sample

Click the image below to see a screenshot of the website.

Web content for an ecommerce store

Or, visit the live site here. (Note that the live page may differ from what you see in the screenshot, and that the existing content may differ from what I originally delivered, as web content necessarily changes and evolves over time.)

Get trust-building content for your website

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!