Web content for a mortgage company

Creating 30+ pages of web content from scratch

What a fun web content project!

I had worked with this company's VP of Marketing for many years as he served in different roles--first as a consultant for a management consultancy, next as a marketing guru at a SaaS company. This time, he called me to to help with the launch of a brand new website for his mortgage company, which needed content from scratch.

He provided an overview document with the various web pages and bullet points on what content he wanted included on each. The rest was up to me!

How this company's web content was born​

I conducted research, prepared a Discovery questionnaire, interviewed the VP of Marketing several times, wrote 30+ new pages of web content, and developed the firm's new tagline: Your dreams, funded. After two two rounds of internal revisions, the content was ready to go!

View the web content samples

Here are a few screenshots, two of three homepage sliders, and one of an interior page. Click into the images to see large versions.​

First homepage slider

Third homepage slider

How we're different

View the site in its entirety at www.gmwest.com, keeping in mind that web content changes frequently, so what you see there now might not be what I wrote.

Get YES-driving content for your site

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!