Capabilities brochure for a digital print firm

Creating a multi-purpose, capabilities brochure for print and download

This CRM and digital print firm wanted to create a versatile capabilities brochure they could hand out to prospects at trade shows, use as a leave-behind after meetings, and mail in response to inquiries. The trick was to make the brochure content different enough from the web content, as the brochure would also push people to the web.

The company also wanted the brochure to address:​

  • The reader's sales, marketing, and budgeting challenges
  • The firm's differentiation (personal attention, single-source, expertise)

Tall order? Not really.

View the capabilities brochure sample

Click the image below to view the resulting capabilities brochure in pdf format.

Create a fabulous capabilities brochure for your company

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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!