Success story sample: Journalistic style

How to write a readable success story

This client -- a content marketing agency -- asked me if I could use provided materials (interview transcripts, data sheets, and other background information) to create a journalistic-style success story. 

In my mind, a journalistic-style success story isn't all that different from the success stories I like to write: Stories that talk about life before and after; stories that get the message across using the words of customers as much as possible. That, in my mind, is what readable, enjoyable stories are made of.

Of course I said yes!

View the success story sample

Click the image below to view first draft of the content I sent back to my client. Names and other identifying details have been changed.

Journalistic-style success story sample

Hire me to craft a unique success story for your business

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous success stories -- stories that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!