Need a brochure writer? Someone to create clear, concise, and professionally persuasive content for your corporate, capabilities, or other brochure?
I may be that writer, as developing organizational schemes and content for brochures is one of my favorite types of projects.
As with all content-writing projects, my first step in thinking about content for a brochure is to discover where it fits in your sales process–and in your buyers’ buying process.
Is it an awareness brochure? An awareness brochure educates buyers about one or more problems or opportunities–perhaps problems they didn’t even realize they had, or opportunities they hadn’t recognized before. Such a brochure may act as a thought-leadership piece, shifting readers’ perceptions and showing them “another way” (YOUR way!) to solve a challenge or achieve goals.
Is it a brochure used in the consideration process? Are readers trying to determine if your solution is right for them? Is it a decision brochure, one that differentiates and illustrates why your company is the right choice, one that moves the reader a step closer to YES?
Or maybe your piece needs to serve all readers in all stages.
Either way, if you're thinking about hiring me to help you create a YES-driving brochure, you may also want to: