Copywriting and Marketing Communication Services

The Write Idea brings you a variety of copywriting and consulting services, each designed to communicate your message and value proposition clearly. 

Click on the headings below to learn more about my copywriting philosophy for various marketing pieces, to get an idea of what I charge, and more importantly, to sample my style.

Need More than a Copywriter?

Click here to learn more about the various add-on copywriting services I offer, and how they can benefit you.


Business Case Studies and Success Stories

Powerful business case studies and success stories illustrate how your company's product, service or solution resolved your customers' business pains and problems and met their business objectives.  Following a solid methodology, The Write Idea creates success stories and business case studies that empower marketing and sales. 

Press Releases

Developed with a newsworthy angle that will get you, your company, or your products and services noticed. Editors look for a strong headline, a catchy opening sentence and writing in the journalistic style. More importantly, they want news or information their readers can use. I won't write a press release that says, "Uh, We Started a New Website." My releases will get you noticed.

Web Content

Do you need informative and persuasive Web content? Web content that turns browsers into buyers? Today's Web content readers aren't patient enough to wade through paragraphs of flowery prose. I'll write concise and professionally persuasive Web content to get their attention and build desire for your products or services. And, it'll be keyword-rich and search-engine optimized.

Direct Mail:  Marketing Letters, Sales Letters, E-mail Letters

Whether you need short, benefit-laden e-mail or sales letters or long, conversational copy, The Write Idea performs with powerful sales writing, especially when it comes to the soft-sell approach preferred by academics and professionals. I'll write copy that focuses on benefits, not features--and I'll do so in a clear, concise and intelligent way.

Corporate and Capabilities Brochures

Collateral sales materials work best when they follow your sales process. I'll help you create a unified sales package that walks your prospects and customers through YOUR unique process--from the initial contact to after-the-sale follow-up materials.

Ghostwriting for Trades or Journals

One of the best ways to establish yourself as an expert in the minds of your prospects and customers is to write and publish articles in your area of expertise. Can't write? That's where I come in. I'll help you put together an article or query letter to submit to editors of publications read by your target market. If you want to save money, research and write the piece yourself. I'll edit, and, if you'd like, help you submit it to the right editors.

Miscellaneous Business Collateral

Flyers, promotional follow-up pieces, proposals, newsletters, sales sheets, special reports, e-books and more all fall under the area of miscellaneous business collateral. If you're looking for ways to promote your business with professional collateral, visit this section to review a variety of samples.

Do you need copy not specified here? Or do you have another marketing idea and want a professional freelancer to bring it to life in print or online? Please get in touch. I'll gladly give you a complimentary consultation and quote.

Consulting Services

• Want to promote your products or services but don't know where to begin?
• Starting a new business and need help developing a strong company or product name?
• Need a tagline that summarizes the benefits of what you do in just a few words?
• Looking for someone to brainstorm with?
• Preparing new collateral (or getting tired of your old collateral) and want an expert review and advice?

The Write Idea's copywriting and marketing consulting services may be just right for you.