Secrets of success story development

Helping writers and marketers create winning success stories

Wonder what goes into a high-impact success story? Check out this presentation on Success Story Development. I created it for a client's client, working as a consultant under my client's umbrella.

View the presentation: Secrets of Success Story Development

More details about the presentation

For the work, I evaluated and heavily rewrote several of a well-known tech company's existing success stories. I left lots of comments in the rewritten documents to guide the company's success story writers with future work. As part of the project, I also put together this presentation, which summarizes:

  • What was wrong with one of the existing stories (lack of messaging, lack of pains, lack of challenges)
  • A model for success story development

Although I left the name of the technology buyer in the story, I removed other identifying references.  (I'm three touches away from that technology buyer: Tech buyer --> my client's client --> my client --> me). 

Create success stories that sell

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!