Sassy SaaS web content

Sassy SaaS web content:
Punching up content by injecting a little attitude

For this project, the client gave me an initial set of content to edit. But the content needed more than editing, so I rewrote, sprinkling in messaging and, at the client's request, a bit of surprise and sassy SaaS web content attitude as I went.

I also had to work with character-count restrictions for the various page elements, which complicated matters, although not too much 🙂

This was a fun project; I really enjoyed the writing and think it comes across in the results.

View the web content sample

Click the image that follows to see a screenshot of one of the pages in the How It Works section.

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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!