Direct Mail Copywriting Samples for Sales Letters and E-mail Letters

4 Factors that Will Make--or Break--
Your Direct Mail Efforts

Whether B2B or B2C, targeted direct mail is still where it's at. Direct mail sales letters let you get your message in front of a highly targeted audience consisting of either existing or lapsed customers, or eager new prospects.

What's important when writing direct mail pieces? Ask ten copywriters and you might get two or three different answers. My own is that your list is the number one factor in deciding whether your mailing will succeed or fail. You might have the best product or service in your segment to hit the market in a number of years. But if you offer it to prospects who have no use for or interest in it, no matter how great the letter, your mailing is doomed to fail.

Second most important, in my opinion, is your product or service. That being the case, I'm selective about the products or services I write sales letters for because if I don't believe in the value of what you're selling, I'll never be able to communicate value to those who read your letter. Right off the bat, I can tell you I don't write for "get-rich-quick" opportunities; MLM in any way, shape or form; "miracle" pills, diets or creams; and basically, for any product or service that fills your inbox as SPAM.

Third most important is your offer. Why should your prospects respond? Are you giving them 25% off? A free consultation? Is your offer under-priced? Over-priced? Vague and unclear? If so, your results might not be what you hope for. As a direct response copywriter, I take a hard look at your offer and advise you accordingly.

Finally...the fourth most important piece of the direct mail puzzle is the copy. If you have a great list...and a great product or service...and you've come up with a fantastic "can't refuse it" type offer, chances are good that you'll still ring sales even if you use a less than talented copywriter. But if you want to maximize the return on your direct mail investment, choose a professional copywriter who understands and lives by proven direct response techniques.

Direct Mail Copywriting Fees

Fees for direct sales letters and packages vary depending on how much work needs to be done.  I charge an initial consultation fee ranging from $500 to $1,500, which includes (naturally) consultations, as well as initial research, studying your existing materials, reviewing your questionnaire answers and preparing an additional questionnaire, if needed.  

Once we decide on direction, copy will run you between $250 and $450 per page.

Direct Mail Copywriting Samples

Please browse through my direct mail samples, both regular and e-mail, below. You'll notice that all of the letters have a few things in common: they all have compelling headlines, are conversational in nature, and focus on benefits over features.

Click here for a complimentary consultation and quote on your next direct mail project.

	Postcard copy for Business Plan and Consulting Firm
	Copywriting for invitation for seminar sponsored by Royal Impressions and Xerox

Email letter to qualified leads in the business sector

Sales letter to sell a domain name

Email marketing letter to renew expired subscriptions

Email sales letter targeting high tech firms

Direct mail sales letter to referred prospects for networking consultant

Email sales letter to attract new advertisers to online community

Direct mail sales letter targeting traders and investors

Direct mail sales letter targeting restaurateurs

Direct mail sales letter targeting property owners and managers

Direct mail sales letter targeting business owners for website company