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Success Sells: How to Develop Compelling Customer Content
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Let Others Sing Your Praises with Business Case Studies and Success Stories

Got happy customers?  By all means, let the world know with business case studies and success stories.  Depending on your marketing and sales cycles, these potent little marketing tools can serve you in various ways:

--As a proactive lead generation tool, success stories and case studies open the eyes of decision makers and influencers to the possibility that it is possible to improve or solve the problem, pain or frustration they've been facing.  "I didn't realize someone offered a [product/service/solution] like that...let me look into it."

--As a tool to shorten and smooth sales cycles, success stories and case studies prove to potential buyers that your product, service or solution is a viable alternative.  "Gee, Joe Smith over at Global had the same problem I'm having, and [enter your product/service/solution] worked for him...perhaps it will work for me, too."

--And as a tool to enhance the lifetime value of your customers, success stories and case studies allow you to highlight new opportunities to solve more problems and improve even more, and to show customers how their peers are using your tools.  "Look at this...Tom over at XYZ is using this new [product/service/solution]...since we've been so happy with our other purchases, I better check it out." 

The Secret of Successful Success Stories

Powerful business case studies and success stories illustrate how your company's product, service or solution resolved your customer's business pains and problems, or met an organization's business objectives.

Case studies and success stories are most powerful when told through the words of your customers' key decision makers, influencers and stakeholders.  For instance, if you're a consultant, the solutions you propose and help implement for a larger enterprise might touch the enterprise in various ways.

Your solution might touch your customer's end users; it might touch IT; it might touch the VP of Marketing; it might touch the upper echelons of management.  So for your success stories or case studies to be truly effective, they must speak to the concerns of each of these audiences--or at least to the concerns of decisions makers and key influencers--those who will be reading your stories.

If you'd like to learn how The Write Idea can develop powerful success stories and case studies for your business, click here for a no-obligation quote and consultation.

Fees for Case Study and Success Story Writing

Fees for creating case studies and success stories vary depending on your company, industry and solution, and on how much research and interviewing will be required.  Please e-mail or call to discuss your project in detail and to get a firm quote.

Case Study and Success Story Samples

Please enjoy this sample success story, which is a modification of an actual work sample.  Names, numbers and other pertinent information have been changed to protect a valued third-party relationship.