Need Other Ways to Market Your Business?  
Think About Miscellaneous Business Collateral.

Business collateral includes everything you use in your business to help you communicate persuasively to your customers and prospects: brochures, flyers, newsletters, sales sheets, special reports, proposals, e-books...and more.

Here, you'll find a hodge-podge of select collateral samples, each designed to accomplish a particular goal. The most important factor to consider when you're producing business and marketing collateral is to let your collateral follow your sales process.

For example, suppose most of your clients initiate your sales cycle by way of your Web site. Qualified prospects, after browsing a while, e-mail you to request a brochure.

Keep these things in mind when you prepare both your Web content and your brochure:

1. Since the Web is the first step in your sales cycle, use it to whet your prospects' appetites and pre-qualify those who request your brochure. Don't give the farm away, so to speak, on your Web site, or you'll have nothing new to say in your brochure.

2. Create different content for your Web site and for your brochure. I don't know how many times I've browsed someone's site and requested more information only to be sent the same stuff I've already read.

When prospects read your collateral--no matter what form--and ask for more information, give them new or in-depth content instead of a tired rehash of what they've read already.

Fees for Marketing Collateral

As with all service fees, fees for marketing collateral vary depending on how much work I need to do.  All marketing collateral projects begin with an initial consultation fee than runs between $300 and $1,000, which includes (naturally) consultations, as well as initial research, studying your existing materials, reviewing your questionnaire answers and preparing an additional questionnaire, if needed.

On average, you can expect to pay between $150 and $300 per page for copy only.  Design fees will be quoted separately after a review of the scope of your project.

Click here to contact me for a complimentary consultation and quote.

	Special report, 8-pages, to educate potential MRI clients; designed and copyedited by The Write Idea (PDF)
	Flyer for Virtual Assistant (PDF), designed and written by The Write Idea
	Free seminar preview pack, 10-pages, to encourage healthcare practitioners to sign up for seminar. Designed and copyedited by The Write Idea. (PDF)
	Sales Sheet/Handout for Single Line of Forensic Accounting Firm's Business. Designed and written by The Write Idea. (PDF)
	Free Special Report Targeting Property Managers and Building Owners, designed and written by The Write Idea. (pop-up)
	Document to Woo Franchisees, designed and written by The Write Idea (popup)
	Flyer for European Chamber of Commerce, Designed and written by The Write Idea. (PDF)
	Sales Sheet/Flyer for Design Firm Serving the Trade, designed and written by The Write Idea (PDF)
	Flyer for Construction Company offering CAD Services to Homeowners, designed and written by The Write Idea (PDF)
	Internal corporate newsletter for U.S. Lawns, nationwide commercial lawn care franchisor. Conducted interviews, wrote articles, and worked in tandem with designer to create this quarterly piece. (Pop-up)
	Copy for tent cards for world-renowned sculptor Grainger McKoy (pop-up)
	Business Flyer for Engineering Consulting Firm to be used as a Post-Brochure Piece - Front (PDF) Back side of above piece (PDF) Content created by The Write Idea
	Flyer for Computer Consultant, designed and written by The Write Idea (PDF)
	Flyer for Web Design firm, written by The Write Idea (pop-up)
	Flyer Promoting Company Specializing in Unmanned Air Vehicles (UAVs) and UAV Systems, designed and written by The Write Idea (PDF)