This was a fun project, the goal of which was to develop a lead magnet--a "free, special report" for a multi-stage marketing campaign. The idea was that my client would advertise, offering the free report, and then use the free report to sell body scan services.
Although I created the report using Publisher, the finished product was to be professionally designed and printed. I used a Publisher template primarily for organizational purposes, although I don't think that the end result looks too bad 🙂
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