Sometimes a press release is simply informational--as in the case of a press release announcing a new office.
Although the news may be "big news" internally, and perhaps to clients, the rest of the world may not get too excited.
And that's okay.
You need not always garner a media storm when you publish a release.
But since you do want to publish your announcement in a public forum, either on your website, or to clients, or via industry trade publications, you'll want your press release to be well written and readable.
The press release that follows is that kind of release. It announces the opening of a new sales and support office for an Asian-language translation and localization provider.
Click the image that follows to read the release.
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