A non-traditional (non-boring) success story

Testing a non-traditional success story format for a SaaS company

Of all the success stories I've written, I'm most proud of this one, a SaaS success story, because it breaks the traditional success story format.

I'm all about finding ways to stand out from the pack--and that includes in the packaging of typical marketing content. My client agreed to try the new approach, so off I went!

How to write a great SaaS success story: My process

To write the SaaS success story, I:

  • Conducted interviews and had them transcribed​
  • Developed a model for presenting the information both my client and their customer wanted to convey
  • Wrote the initial draft and instruction set for the designer
  • Edited subsequent drafts and iterated with the designer
  • Gained approvals from both my client and their customer
  • Provided a final quality assurance review post-design

See the result yourself: A non-traditional success story

As a treat, I'm providing you with a QA'ed version of the success story below; just click the image to view it. Note that the yellow bubbles you'll see inside the pdf contain my final set of instructions to the designer. If you scroll over the bubbles you should be able to read my comments.

Afterthought: What I'd have done differently if I had the chance...

If I could have had my way, I'd have tweaked the story even further, shortening and spreading out the content over additional pages, which would improve the story's "perceived" readability.

But, as Twain (or someone) said, "I didn't have time to write a short letter, so I wrote a long one instead."

Hire me to craft a unique success story for your business

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!