Newsworthy press release to score interviews and articles

Winning press coverage and an interview with a press release

One of the key ways to get your press release noticed is to write a newsworthy press release--or at at least tie the content of the release to something newsworthy.

That's what we did for this consultant working with companies doing business in Korea; we tied the launch of his new e-course on Korean business etiquette to the then-soon-coming Hyundai plant in Alabama.

View the press release sample

Click the image below to read the press release sample.​

My client told me that, thanks to this press release, he scored a television interview and a newspaper article, generating valuable free publicity for his consulting business.

Win coverage with a newsworthy press release

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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!