Because I love staying up-to-date on the latest and greatest in digital marketing, I subscribe to a lot of email newsletters.
[Sidebar: I have a specific image in mind whenever I use the phrase "a lot." If you're curious, check out this Hyperbole and a Half post and then come back here to join me in envisioning "alot of newsletters." If you enjoy as much as I do, leave a comment at the end of this post!]
Many of the newsletters I enjoy, though, are jam-packed with dense information, more information than my mind can possibly consume in one sitting.
But I WANT the content. I NEED the content to serve my clients well.
So what I do to successfully "consume" dense content is to summarize it myself as I'm reading -- which I just did with the latest Nielsen Norman Group piece on email marketing and newsletters: Marketing Email and Newsletters: UX Finding Then and Now.
And now, since I've done the work of summarizing the piece for myself already, I figured I may as well share it with you.
Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?
I think we might be soul mates. And I'd love for you to join my tribe.
When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.
Marketing lemons for my birthday courtesy of LongHorn Steakhouse
An Etsy email marketing lemon