Direct mail for niche insurance services

Generating quote requests for a niche, B2B insurance agency

This project came to me through a direct mail agency whose client--a seller of insurance services to businesses in the woodworking industry--would soon be launching a direct mail campaign.

The goal of the letter was to persuade readers to complete and fax an enclosed quotation form. We had several challenges and objections to overcome:​

  • People hate the fact that they have to buy insurance
  • People hate the hassles of buying insurance
  • Every insurance provider promises the same things: the lowest prices, the best service, yada yada yada
  • A belief that every agent quotes from the same source
  • People don't change providers easily--readers tend to stick with the same company for many years
  • Readers may have just renewed--so why bother?

View the direct mail letter sample

Tall order? Click the image below to view the direct mail letter, and see how I handled it.

Direct mail letter sample for an insurance agency

Get a direct mail letter for your business or agency

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!