Direct mail for a foreclosure attorney

Series of direct mail letters and free reports for a foreclosure attorney

This attorney specializing in foreclosure cases came to me for help in developing a direct mail campaign to send to homeowners at distinct stages of the foreclosure process.

To give me a sense of what we were up against in a homeowner's mailbox, the attorney sent me a box of mail that a client of his had collected when he hit bad times and faced foreclosure. I couldn't believe the mountain of mail! Some attorneys sent only a single letter, but several other firms sent multiple mailings.

My job was to somehow help my client's envelopes and mailings stand out.

To do so, I suggested that we create a series of four letters and enclose with each letter one in a series of free, informational reports that matched the phase of foreclosure the reader was in. 

  • Report 1: Understanding foreclosure: Analyzing your options​
  • Report 2: The foreclosure process: What to expect when you're being sued
  • Report 3: What's left to do once a a foreclosure sale has been scheduled
  • Report 4: The Fresh Start program: How homeowners in foreclosure can increase their chances of a better financial tomorrow

View two of the direct mail letter samples

Click the images below to view the direct mail samples.

Direct mail sample 1
Direct mail letter for a foreclosure attorney
Direct mail sample 2
Direct mail letter for a foreclosure attorney 2

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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!