Trifold brochure

The trifold brochure: Easy to download, easy to mail, easy to lead people to the next step

Even in the age of the Internet, people still use the trifold brochure — not surprising, considering that we’re still making connections and meeting people in person.

The trifold brochure is the most popular among brochure choices, for several reasons:​

  • If you use an 8.5 x 11 piece of paper, then your trifold fits nicely into a standard business envelope.​
  • A trifold has just enough space to whet a reader’s appetite and then drive her to a website, phone, or email for more information.
  • Many buyers still “expect” a brochure; a trifold adds legitimacy to your business in a day when “anyone” can (and does) put up a website.
  • Trifolds cost less to produce — there’s less to write, less to design, and less to print.

I’ve probably written somewhere around 100 trifold brochures since I started writing back in 2002.

And I’ve gotten quite good at it.​

If you’d like to hire me to write your trifold, read on to learn more about my Trifold Brochure Writing package.​

The Trifold Brochure Writing package: How it works

When you purchase this package, I’ll create content for a trifold brochure you can proudly present to prospects and customers. Although I don’t do design, I do think visually, so I’ll lay out the brochure in a standard trifold template to help me create the sections and choose images.

Trifold Brochure Writing package: What’s included

What you get

The specifics

  • 30-minute kickoff call

Before I begin, I need to understand your company, your audience and their journey, and your goals. In this 30-minute call, either over the phone, by Skype, or through Hangouts, I’ll pick your brain in preparation for project. If you prefer email, we can handle kickoff that way as well.

  • Outline, brainstorming

After we speak, I’ll do a quick-dive on the web to learn about your company, offerings, customers, and market. From there, and with the guidance you provided to me during our call, I’ll develop the bare bones of your new trifold, which includes proposed headings, a mini-outline of the content I plan to include, and a list of questions I’ll need you to answer for each section.

  • Writing

This package assumes that you don’t need me to conduct more than light research, or to conduct interviews. After you approve the outline and answer my questions, I’ll write the content. I’ll also provide image recommendations, from my sources or yours.

  • Editing

When I send the content to you — via Word or Google Docs, your choice — you read it, mark it up, ask questions, ask me to add or remove content … whatever it takes to get it ready for design. Then, I’ll work up version 2.0, and send it to you so you can keep the project moving.

  • Optional: Post-design review

Although not part of this package, you may also want me to look at the brochure one last time, after it’s been through design. You’d be surprised at how many times I find errors: Duplicated paragraphs, wrong captions, even typos that you and I may have missed during our earlier review. This service costs $99 for a trifold; I’ll bill you separately for it once I’m through.

Have questions? Maybe I’ve already answered them in my brochure writing Q&A.

No questions? If you're ready, I'm ready; let's get started!

Purchase the Trifold Brochure Writing package

1.  Click the button below to use Paypal to purchase the Trifold Brochure Writing package for $699.

2.  After you pay, you'll be directed to a confirmation page with instructions for getting in touch so you can send me an initial load of background materials.

3.  Stay tuned; I'll respond to you within 24 business hours.

Don't want to pay by Paypal? Want to pay by check instead? Please let me know.