Corporate brochure

The corporate brochure:  Make a big impression ...
                                                                                     ... (without sounding big-headed)

The beauty of a corporate brochure is that it gives you lots of space to communicate and make a good impression. You can use large, glorious images, charts, illustrations, and, of course, content that leads readers YES!

And keep in mind that the phrase "corporate brochure" as I use it refers not just to the token branding brochure used by large corporations. It also refers to partnership brochures, investor brochures, product or service brochures -- any brochure that uses at least one 11 x 17 piece of paper folded in half.

Speaking of size, the smallest corporate brochure (as I define it here) is a single piece of 11 x 17 paper folded in half, creating four 8.5 x 11 spaces to work with -- the cover, the back side, and two inside panels.  That's what this package is for.  For a larger (thicker) brochure, you can add one additional 11 x 17 page (or another four 8.5 x 11 spaces) for an additional $699 per page. In other words:

  • One 11 x 17 page for a four-page corporate brochure = $2,499 (this package)
  • Two 11 x 17 pages for an eight-page corporate brochure = $2,499 + $699
  • Three 11 x 17 pages for a 12-page corporate brochure = $2,499 + $699 + $699

What do you get for that investment? Read on.

The Corporate Brochure package: What's included

What you get

The specifics

  • 30-minute kickoff call

Before I begin, I need to understand your company, your audience and their journey, and your goals. In this 30-minute call, either over the phone, by Skype, or through Hangouts, I’ll pick your brain in preparation for project. If you prefer email, we can handle kickoff that way as well.

  • Outline, brainstorming

After we speak, I’ll do a quick-dive on the web to learn about your company, offerings, customers, and market. From there, and with the guidance you provided to me during our call, I’ll develop the bare bones of your new corporate brochure, including proposed headings, a mini-outline of the content I plan to include, and a list of questions I’ll need you to answer for each section.

  • Writing

This package assumes that you don’t need me to conduct more than light research, or to conduct interviews. After you approve the outline and answer my questions, I’ll write the content. I’ll also provide image recommendations, from my sources or yours.

  • Editing

When I send the content to you — via Word or Google Docs, your choice — you read it, mark it up, ask questions, ask me to add or remove content … whatever it takes to get it ready for design. Then, I’ll work up version 2.0, and send it to you so you can keep the project moving.

  • Optional: Post-design review

Although not part of this package, you may also want me to look at the brochure one last time, after it’s been through design. You’d be surprised at how many times I find errors: Duplicated paragraphs, wrong captions, even typos that you and I may have missed during our earlier review. This service costs $399 for a corporate brochure; I’ll bill you separately for it once I’m through.

Have questions? Maybe I've already answered them in my brochure writing Q&A.

No questions? If you're ready, I'm ready. Let's get started!

Get a corporate brochure to impress--and to lead to YES!

1.  Click the button below to use Paypal to purchase the Corporate Brochure package for $1,299. If you need extra pages, I'll bill for them later.

2.  After you pay, you'll be directed to a confirmation page with instructions for getting in touch so you can send me initial background materials.

3.  Stay tuned; I'll respond to you within 24 business hours.

Don't want to pay by Paypal? Want to pay by check instead? Please let me know.