Brand boost Q&A

Q: How can you review our website, content, or course for us when you know nothing about our company or audience?

A: I learn fast. And although I may not know anything about your audience, your company, or its products and services — yet — I do know something about human nature. I’m empathetic; I know what it feels like to download an a lead magnet, visit a website, or — worse — buy a course hoping to learn something that will make my business or life better only to be disappointed in the end by a crappy site, crappy content, or crappy product. The problems are endless–and everywhere: Walls of text. Too much jargon. Overly salesy content. Unattractive content. Stuff that doesn’t work. Or the same old stuff I’ve seen or heard elsewhere in a dozen other places. I know how to think. I know how to write. I know how to organize. I know how to persuade. I’ve also been doing this work for 15+ years. What more do you need?

Q: How long will it take you to review our materials?

A: It really depends on how much reviewing you need. A small website will take less time to review than a large one. Six lead magnets take less time to review than a dozen. A course could take a while to review, which is why my course review process only touches your first module or two: Chances are, whatever problems exist in early modules are repeated in later modules. Once we get into the project, I’ll give you an estimated timeline. I’ll also check in with you frequently throughout the process–I hate when vendors make me wonder what’s going on, so I make efforts to always keep you in the know.

Q: While you’re doing your review, will you write any new content or edit any of my existing content?

My intention here is to give you SIGNIFICANT value. I know how much you’ve already invested in your website, content, and/or course. So I know it’s hard to cough up even more money in hopes of generating more sales from the investment you already made. So to answer your question: YES, I will write new and edit existing content — but not nearly as much as if you had hired me to write or edit your content in the first place. Here are a few of the types of content additions or edits you might find throughout my review:

  • This heading lacks power; how about rewriting it to say something like, “….”​
  • This introduction is weak; what if you started it off like this, “….”
  • Why don’t you annotate this graphic like this — “…” so people don’t have to flip back and forth to figure out what it means?
  • Readers are going to wonder about this topic. Why don’t you add a page called “X” to address it?
  • Your transitions between paragraphs are really rough; here’s a trick you can use to make them smoother: “….”
  • You’ve got too much text on this page; either break it up, or add headings and subheadings, maybe something like this: “….”
  • Why not present this information in a bulleted list for easier consumption?

If your website, content, or course doesn’t that kind of attention, or if you’re unsure about whether a particular package is for you, then please get in touch. I’ll be happy to take a look.

Q: What if I buy one of your brand boost packages and find that it’s more than I really need?

A: I’ll let you know. I haven’t stayed in business for 15 years by overcharging or ripping people off. If you purchase a package and I see that you don’t really require as much effort as you’ve paid for — maybe your stuff is in pretty good shape and I can review it for half the time — I’ll let you know and refund you the difference. I’m here to help you lead more buyers to yes, not just to make a buck.

Q: What about image recommendations? How does that work?

A: I think visually, and have a great eye for design, so I always suggest that you find images that map to whatever content you’re promoting. If image ideas come to mind as I’m working, I’ll share them with you. If I think a a chart or graphic would help readers grasp a concept faster, I’ll work up a rendition for your designer. Sometimes I draw images on paper and then scan them in. Other times I use the SmartArt in Word. It depends on what the situation calls for. The bottom line with graphics is that I can provide lots of direction as needed.

Q: Can you review our next version before we roll it out?

A: Yes, and I always recommend a post-design review to my clients because I’m familiar with the content and images; I know what we’re going for and can help guide the designer in the right direction. To do so, I either edit a pdf by adding comments, or I prepare a list of changes in Word, whatever you prefer and is called for. Note that this service is not included in my package prices. It costs an additional $250, which I’ll bill you for after the work is done. If you’d like me to perform this service, just let me know after we get started.

Q: Do you offer rush services? I have a launch / event / big opportunity coming up and want you to do it, but don’t want to wait for the next available opening on your calendar.

A: Since I can’t create more time in my regular schedule, rush services mean I have to work nights or weekends–something I don’t really like to do. But I have been known to do so if my personal life happens to be quiet. If you’re interested in rush services and are willing to pay a premium, please contact me and tell me about your project.

Q: What if I have a question you haven’t addressed here?

A: Please let me know! I’ll respond promptly and, if appropriate, add your question to this Q&A to help others who might be wondering the same thing.

Q: I’m sold — how do I say YES?

A: Head back to the brand booster packages page and purchase the package that’s right for you. I look forward to working with you, and to helping you lead more buyers to YES!