Coffee company sales brochure

Using a trifold brochure to turn prospects into coffee buyers

Sometimes a trifold brochure can serve a very specific purpose, such as, say, to encourage people who've never heard of you to fill out an order form and send it in with their hard-earned money.

That's exactly what this trifold was desiged to do for this independent seller of "a damn good cup of coffee." This client turned his coffee love and hobby into a secondary business, which he at first advertised to people who bought from his other, totally unrelated business. The plan was to drop one of these brochures and its accompanying order form in with each order the other business fulffilled to begin to drum up sales for the new business.​

What a fun project! I especially like the cheeky tone, the caricature image of the owner, and the acknowledgement that readers probably don't a hoot about his "mission statement"--which is probably true!

Using a trifold brochure to turn prospects into coffee buyers

Click the image below to view the trifold brochure sample.

Example of a trifold brochure

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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!