Category Archives for "Other content samples"

Jan 01

Flyer: For a Network Consultant

By Renae Gregoire | All , Other content samples

Informing the local market about a new network consulting businessThis flyer for a network consultant launching a new business engages the reader by asking lots of questions, such as “Having trouble with Windows? Tired of yesterday’s technology and software?” In this writer’s opinion, questions to engage the reader beat a bulleted list of “services offered” […]

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Dec 04

Ghostwritten executive article for niche financial industry

By Renae Gregoire | All , Other content samples

Sharing an executive’s insights through a ghostwritten articleBased on a brief phone conversation and a short emailed description, I prepared this ghostwritten executive article targeting niche financial professionals.The topic: Foreign exchange volatility.For the meat of the content, I used previously published articles and case studies I had rewritten for the company earlier in the year.View […]

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Dec 04

Newsletter: Article for retirement plan provider

By Renae Gregoire | All , Other content samples

Sharing real-world peer stories to encourage peer actionFor this retirement plan provider, I interviewed several employees from client companies for a newsletter designed to encourage retirement planning and saving.View a sample newsletter articleClick the image to read one of the resulting newsletter articles. Get interview-based newsletter articles for your businessYou know what lights me up? […]

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Dec 04

Whitepaper: Four-part series for lead management company

By Renae Gregoire | All , Other content samples

Using a white paper series to introduce a new methodology in lead management This B2B prospecting and lead management firm came to me wanting to develop a four-part whitepaper series introducing what was then a new three-pronged methodology for “fixing leaks in the sales pipeline.”To write the papers, which I eventually named the “Breaking Traditions” series, […]

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Dec 03

Leave behind datasheet for consulting firm

By Renae Gregoire | All , Other content samples

Giving prospects more information and more proof after a meetingAfter developing and creating content for an engineering consultant’s trifold brochure, I developed content for what he called a datasheet: Something he could leave behind after in-person meetings.The goal of the datasheet? To educate readers about the processes for different project types, thus removing much of […]

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Dec 03

Sample B2B flyer for an international consortium

By Renae Gregoire | All , Other content samples

Driving awareness and interest for a business organizationHow do you drive awareness and pique interest in your offer, organization, or event? As you’ll see in this sample, the old-fashioned, thumb-tack-able flyer still works.This example, a flyer for a European association serving the interests of European businesses, shows how simple generating interest can be.View the sample […]

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