Category Archives for "Online marketing"

Jan 23

Get on the proof train and rock your biz — fo’ shizzle!

By Renae Gregoire | Online marketing , Style , Tone , Voice

A new breed of business owner wants to help you rock your biz–so you can rock your world.It’s the mom-preneur, dad-preneur, wantra-preneur, solo-preneur, heart-centered-preneur, healer-preneur, wellness-preneur, and other-preneur. The gurus, biz bosses, thought leaders, and experts in their various topics who started online businesses a year or so ago, and are now out there full […]

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Jan 20

The “please pay more since you are my customer” pricing strategy

By Renae Gregoire | Customer satisfaction , Ecommerce , Online marketing

The email may as well been headed: “Hey, you already paid full price, so this deal is not for you.” I’m so annoyed with MarketingProfs.  And a little with myself. I’m a PRO MarketingProfs member, which means I pay an annual fee for access to special content and events like webinars. I also get PRO member discounts […]

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Jan 13

Adwords campaign for training products

By Renae Gregoire | All , Direct mail and email samples , Online advertising , Online marketing

​An Adwords campaign to sell online and DVD trainingThis client, a producer and distributor of online training programs for individuals and corporations, wanted to run an Adwords campaign to push people searching for various keywords to specific landing pages.To create the campaign, I first studied Adwords to understand how to deliver the best results. Then, […]

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Jan 13

What’s your differentiation? Your “disruptive”?

By Renae Gregoire | Differentiation , Marketing , Online marketing

What’s so special about you? Why should your prospects care? What’s your disruptive? Whitney Johnson’s HBR article on career change, innovation, and disruption really got me thinking—not just about my disruptive skills (although I am thinking seriously about them), but also about a company’s disruptive ability, or even a document’s disruptive power.By “disruptive,” Whitney means unique, […]

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Dec 22

How to lead people to YES with marketing content

By Renae Gregoire | Content , Customer experience , Empathy , Lessons learned , Marketing , Online marketing , The Yes Advantage , Web content , Web content writing , Writing

A few years ago, while pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:​During the review process, […]

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Jan 17

Want better marketing content? Cut the crap.

By Renae Gregoire | Content , Differentiation , Marketing , Online marketing , Readability , The Yes Advantage , Web content , Web content writing , Writing

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)​You know the kind of stuffy marketing content I’m talking about, right? The […]

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Jan 17

Sign up to get YES-driving content delivered right to your inbox

By Renae Gregoire | Content , Customer experience , Customer satisfaction , Differentiation , Empathy , Inspiration , Marketing , Online marketing , Readability , Small business , The Yes Advantage , Tools , Usability , Web content , Web content writing , Website development , Writing , Youtility

Hi there.If you’re an excellence-focused online marketer, small business owner, or entrepreneur, and if you want to communicate your value and offerings in ways that lead more prospects to YES — with less friction and effort — then you want The Yes Advantage.​What’s The Yes Advantage?​Glad you asked.When you have The Yes Advantage, prospects say:​”Yes, […]

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