Category Archives for "Lessons learned"

Oct 30

Take imperfect action?!? (A virtual hug for perfectionists)

By Renae Gregoire | Empathy , Lessons learned , Web content

Imperfect action ≠ crappy content  The gurus say that imperfect action is better than no action. In a way, I agree: It’s better to have an “imperfect” something out there than nothing at all. BUT. A huge BUT. Imperfect doesn’t mean “crap.” Glaring content issues that shout “CRAP!” to everyone Imperfect doesn’t mean you let content out of the house with […]

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Aug 06

Wanted: writer with background in llama farming, pre-Mayan law, astrophysics, and craniosynostosis

By Renae Gregoire | Lessons learned , Marketing writer , Writing

Writer Experienced with Forklifts Wanted. I am looking to hire the services of a freelance writer who has some form of experience with forklifts. The writer will showcase his or her knowledge of operating a forklift by providing unique and informative articles. Please reply with details about your experience.Although the forklife ad is actually a […]

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May 31

Email marketing fail: When bad things happen to good marketers

By Renae Gregoire | Email marketing blunders , Empathy , Lessons learned

Why do bad things happen to good marketers?   Are you one of those people who always seems to run into glitches and snafus on the web — terrible email marketing messages, broken forms, unreadable pdfs, nonsensical writing, mystifying online shopping processes? Then you, my friend, may be, like me, a damn-good, empathetic marketer. It’s my theory […]

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Jan 22

Is your business struggling? You might need softness.

By Renae Gregoire | Customer experience , Empathy , Lessons learned

Softness. Such a lovely word. It brings to mind pillows and clouds. Feathers, warm towels, and cuddly kittens.​ But I doubt “softness” is a term you’d associate with a struggling business, so it’s probably not a “solution” that’s crossed your mind.  Whether you’re finding it hard to win customers, attract prospects, gain traction, or even break even […]

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Dec 22

How to lead people to YES with marketing content

By Renae Gregoire | Content , Customer experience , Empathy , Lessons learned , Marketing , Online marketing , The Yes Advantage , Web content , Web content writing , Writing

A few years ago, while pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:​During the review process, […]

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