Category Archives for "Ecommerce"

Jan 20

The “please pay more since you are my customer” pricing strategy

By Renae Gregoire | Customer satisfaction , Ecommerce , Online marketing

The email may as well been headed: “Hey, you already paid full price, so this deal is not for you.” I’m so annoyed with MarketingProfs.  And a little with myself. I’m a PRO MarketingProfs member, which means I pay an annual fee for access to special content and events like webinars. I also get PRO member discounts […]

Continue reading
Jan 17

How to reduce shopping cart abandonment

By Renae Gregoire | Annoying websites , Ecommerce , Usability

Is your ecommerce site loaded with minefields, each of which may cause shopping cart abandonment, and inadvertently kill a sale? What kind of minefields? Consider:​Site speed, or how long customers wait for stuff to load​Product reviews, either on your site or elsewhereProduct visuals, whether images, videos, or the lack thereofContact details, whether easy to find or […]

Continue reading