Category Archives for "Differentiation"

Jan 21

How to bring your marketing content to life

By Renae Gregoire | Content , Differentiation , Web content writing

Marketing content: Heaven (and sales) is in the details.  Quick question for you:What do you see when you look at this postcard? It’s nice, right?Maybe, if you like snow.But to truly appreciate the image takes a little imagination.​ For instance, imagine standing in the scene yourself, right where the photographer stood, seeing that exact view. Your hands […]

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Jan 17

How to differentiate using your logo

By Renae Gregoire | Differentiation , Logos , Marketing

My goal is the same as yours: Differentiate! You’ve heard it said that one of the chief goals of marketing is differentiation: Showing, telling, and illustrating to prospective customers why your product, service, or solution is better, faster, stronger, the right choice.I faced the differentiation dilemma when developing a logo for my freelance writing business; perhaps […]

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Jan 13

What’s your differentiation? Your “disruptive”?

By Renae Gregoire | Differentiation , Marketing , Online marketing

What’s so special about you? Why should your prospects care? What’s your disruptive? Whitney Johnson’s HBR article on career change, innovation, and disruption really got me thinking—not just about my disruptive skills (although I am thinking seriously about them), but also about a company’s disruptive ability, or even a document’s disruptive power.By “disruptive,” Whitney means unique, […]

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Jan 17

Want better marketing content? Cut the crap.

By Renae Gregoire | Content , Differentiation , Marketing , Online marketing , Readability , The Yes Advantage , Web content , Web content writing , Writing

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)​You know the kind of stuffy marketing content I’m talking about, right? The […]

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Jan 17

Sign up to get YES-driving content delivered right to your inbox

By Renae Gregoire | Content , Customer experience , Customer satisfaction , Differentiation , Empathy , Inspiration , Marketing , Online marketing , Readability , Small business , The Yes Advantage , Tools , Usability , Web content , Web content writing , Website development , Writing , Youtility

Hi there.If you’re an excellence-focused online marketer, small business owner, or entrepreneur, and if you want to communicate your value and offerings in ways that lead more prospects to YES — with less friction and effort — then you want The Yes Advantage.​What’s The Yes Advantage?​Glad you asked.When you have The Yes Advantage, prospects say:​”Yes, […]

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