Category Archives for "Content"

Jun 17

Small business marketing: How deep listening transforms content

By Renae Gregoire | Content , Customer experience , Empathy

Small business marketing + deep listening = better marketing content  You know the feeling that comes over you when you see or hear something transformative? When something about life, love, or small business marketing stops you in your tracks, and becomes, at least temporarily, all consuming?You can’t think of anything else.You feel compelled to share […]

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Jan 21

How to bring your marketing content to life

By Renae Gregoire | Content , Differentiation , Web content writing

Marketing content: Heaven (and sales) is in the details.  Quick question for you:What do you see when you look at this postcard? It’s nice, right?Maybe, if you like snow.But to truly appreciate the image takes a little imagination.​ For instance, imagine standing in the scene yourself, right where the photographer stood, seeing that exact view. Your hands […]

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Dec 22

How to lead people to YES with marketing content

By Renae Gregoire | Content , Customer experience , Empathy , Lessons learned , Marketing , Online marketing , The Yes Advantage , Web content , Web content writing , Writing

A few years ago, while pursuing a master’s certificate in professional and technical writing, I dabbled in a grant-writing class. Something I read in that class stuck with me because it’s as relevant to content marketing and content writing as it is to grant writing.From Miner and Miner, 2005, p.5., emphasis mine:​During the review process, […]

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Jan 17

Want better marketing content? Cut the crap.

By Renae Gregoire | Content , Differentiation , Marketing , Online marketing , Readability , The Yes Advantage , Web content , Web content writing , Writing

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)​You know the kind of stuffy marketing content I’m talking about, right? The […]

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Jan 17

Sign up to get YES-driving content delivered right to your inbox

By Renae Gregoire | Content , Customer experience , Customer satisfaction , Differentiation , Empathy , Inspiration , Marketing , Online marketing , Readability , Small business , The Yes Advantage , Tools , Usability , Web content , Web content writing , Website development , Writing , Youtility

Hi there.If you’re an excellence-focused online marketer, small business owner, or entrepreneur, and if you want to communicate your value and offerings in ways that lead more prospects to YES — with less friction and effort — then you want The Yes Advantage.​What’s The Yes Advantage?​Glad you asked.When you have The Yes Advantage, prospects say:​”Yes, […]

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