Category Archives for "All"

Jan 13

Adwords campaign for training products

By Renae Gregoire | All , Direct mail and email samples , Online advertising , Online marketing

​An Adwords campaign to sell online and DVD trainingThis client, a producer and distributor of online training programs for individuals and corporations, wanted to run an Adwords campaign to push people searching for various keywords to specific landing pages.To create the campaign, I first studied Adwords to understand how to deliver the best results. Then, […]

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Jan 08

Web content for consultants

By Renae Gregoire | All , Web content samples

Selling yourself through your web contentIf you’re a consultant, then you already know that when you’re selling your services, you’re really selling yourself. You also likely know that buyers of your services often form first opinions of you based on your website content.That’s why I like to interview my consulting clients, and why I’d like […]

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Jan 08

Web content for an online store

By Renae Gregoire | All , Web content samples

Using web content to convey a sense of qualitySometimes companies want web content to project a clear voice, whether it’s a sassy, “we can help you” confidence or a lyrical, “we mean quality” refinement.This company–a provider of handcrafted Amish gazebos, decor, and furniture–wanted the latter to draw readers in and help them envision their lives […]

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Jan 01

Flyer: For a Network Consultant

By Renae Gregoire | All , Other content samples

Informing the local market about a new network consulting businessThis flyer for a network consultant launching a new business engages the reader by asking lots of questions, such as “Having trouble with Windows? Tired of yesterday’s technology and software?” In this writer’s opinion, questions to engage the reader beat a bulleted list of “services offered” […]

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Dec 23

Sample direct mail letter for a consultant

By Renae Gregoire | All , Direct mail and email samples

Filling the marketing funnel for future drip campaignsThis sample direct mail letter for a consultant comes from working with a physician who advised the leaders of pediatric emergency centers.The direct mail letter’s goal: To generate leads and gather the names and contact details of prospects for future drip marketing campaigns.​The most compelling part of this […]

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Dec 23

Inserts for a folder brochure

By Renae Gregoire | All , Brochure content samples

Tailoring brochure content with a pocket-style brochure and insertsConsidering a brochure that goes by the name pocket brochure, folder brochure, or pocket-folder brochure? This brochure style is great if your companies wants to “wow” prospects while also being able to customize the content inside.This client, a corporate relocation firm, came to me for content for […]

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Dec 23

Conference-themed SaaS brochure handout

By Renae Gregoire | All , Brochure content samples

Tying brand brochure messages to conference or trade show themesThis client, a leading provider of customer satisfaction and loyalty software, wanted to create a conference-themed SaaS brochure handout that:Integrated new messaging elementsTied directly into the key ideas raised during conference sessionsPositioned the company’s key products as direct lines for implementing ideas discussed at the conferenceTo […]

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Dec 23

Brochure content for an executive coach

By Renae Gregoire | All , Brochure content samples

Answering “why me, why now” with an email-able, downloadable brochureAfter decades in the business world as an executive himself, this business professional decided to reclaim his life by starting his own Executive Coaching business so he could share his accumulated knowledge with other executives.We worked together to create this two-page, downloadable brochure-type overview, which he […]

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Dec 10

First-person success story

By Renae Gregoire | All , Success story samples

Testing a new success story format: Will the idea work for you?One of my clients, a leading provider of technology that allows companies to measure and monitor customer satisfaction, wanted to test whether a first-person success story, written in the voice of the customer, would work.To create this first-person narrative sample, I used an existing […]

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Dec 10

Secrets of success story development

By Renae Gregoire | All , Success story samples

Helping writers and marketers create winning success storiesWonder what goes into a high-impact success story? Check out this presentation on Success Story Development. I created it for a client’s client, working as a consultant under my client’s umbrella.View the presentation: Secrets of Success Story Development More details about the presentationFor the work, I evaluated and […]

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Dec 08

Web content for a translation agency

By Renae Gregoire | All , Web content samples

Differentiating a translation and localization agencyNeed web content?Chances are good that most of your prospects are scouring the web for information long before they initiate contact with your company.And you know what they say about first impressions….​That’s why it’s so important that your content does a solid job of differentiating you and building a case […]

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Dec 06

Lead nurturing email course

By Renae Gregoire | All , Direct mail and email samples

Generating leads for a physician consultantThis consultant serving pediatric emergency departments wanted a way to collect email addresses from people arriving at his site through word-of-mouth referrals, organic search, and other marketing campaigns. To accomplish this task, we decided to offer a free autoresponder eCourse filled with valuable, actionable information.Doing so not only allowed the […]

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Dec 06

Press release for blog launch

By Renae Gregoire | All , Press release samples

Announcing a new educational portal with a press releasePress releases announcing a new blog or website are not big news these days. That’s why this blog-launch press release announcing the Promo Know-How Zone opened with a question that we thought would be compelling to readers: “Can promotional products really help companies open new revenue streams, […]

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Dec 04

Ghostwritten executive article for niche financial industry

By Renae Gregoire | All , Other content samples

Sharing an executive’s insights through a ghostwritten articleBased on a brief phone conversation and a short emailed description, I prepared this ghostwritten executive article targeting niche financial professionals.The topic: Foreign exchange volatility.For the meat of the content, I used previously published articles and case studies I had rewritten for the company earlier in the year.View […]

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Dec 04

Newsletter: Article for retirement plan provider

By Renae Gregoire | All , Other content samples

Sharing real-world peer stories to encourage peer actionFor this retirement plan provider, I interviewed several employees from client companies for a newsletter designed to encourage retirement planning and saving.View a sample newsletter articleClick the image to read one of the resulting newsletter articles. Get interview-based newsletter articles for your businessYou know what lights me up? […]

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Dec 04

Whitepaper: Four-part series for lead management company

By Renae Gregoire | All , Other content samples

Using a white paper series to introduce a new methodology in lead management This B2B prospecting and lead management firm came to me wanting to develop a four-part whitepaper series introducing what was then a new three-pronged methodology for “fixing leaks in the sales pipeline.”To write the papers, which I eventually named the “Breaking Traditions” series, […]

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Dec 03

Leave behind datasheet for consulting firm

By Renae Gregoire | All , Other content samples

Giving prospects more information and more proof after a meetingAfter developing and creating content for an engineering consultant’s trifold brochure, I developed content for what he called a datasheet: Something he could leave behind after in-person meetings.The goal of the datasheet? To educate readers about the processes for different project types, thus removing much of […]

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Dec 03

Sample B2B flyer for an international consortium

By Renae Gregoire | All , Other content samples

Driving awareness and interest for a business organizationHow do you drive awareness and pique interest in your offer, organization, or event? As you’ll see in this sample, the old-fashioned, thumb-tack-able flyer still works.This example, a flyer for a European association serving the interests of European businesses, shows how simple generating interest can be.View the sample […]

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Nov 23

Investment campaign brochure

By Renae Gregoire | All , Brochure content samples

Encouraging gatekeepers and influencers to spread the wordTo encourage North Carolina’s public school employees to invest for retirement, this insurance leader needed the assistance of gatekeepers–in this case, public school leadership. This idea was to ask public school leaders to become Knowledge Ambassadors by ordering and distributing free educational materials, such as brochures, posters, and […]

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Nov 23

Educational brochure series

By Renae Gregoire | All , Brochure content samples

Encouraging state employees to invest for retirementThis insurance leader managing the state of North Carolina’s 401(k) plan wanted to encourage state employees to invest for retirement and use its online retirement portal. To do so, we created a series of brochures designed for beginning, intermediate, and advanced users, with each brochure revealing how to tap […]

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Nov 23

Partnership brochure for a security company

By Renae Gregoire | All , Brochure content samples

Presenting partnership opportunities to entrepreneursThis full-service security company in New York needed a partnership brochure to promote its partnership opportunity to entrepreneurs.I developed the content so the brochure would accomplish several objectives:Explain the unique partnership model and build a case for why the model makes sense and is preferable to the franchise model​Describe the market […]

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Nov 08

Sassy SaaS web content

By Renae Gregoire | All , Web content samples

Sassy SaaS web content:Punching up content by injecting a little attitudeFor this project, the client gave me an initial set of content to edit. But the content needed more than editing, so I rewrote, sprinkling in messaging and, at the client’s request, a bit of surprise and sassy SaaS web content attitude as I went.I […]

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Jan 10

Traditional success stories

By Renae Gregoire | All , Success story samples

Selling promo products with loads of use casesThese success story samples following a traditional format are three of many that I wrote for the promotional products leader ePromos over a two-to-three year period.At the company’s request, all of the stories were traditional, which means they had the same three sections you’ll find in most success […]

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