Blog post to promote research results

Promoting research results by pointing to "What's in it for me"

This client, a B2B SaaS company, wanted to promote the results of a research study, and to do so in such a way that would attract the interest of a particular audience.  

The answer was simple: Create a blog post that said, in essence, "Here are the results, and here's what they mean for you." 

I also searched for and suggested relevant images we could use to break up the text. 

View the blog post

Click the image below to view the resulting blog post.

Using a blog post to make your news attractive to readers

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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!