Before and after success story sample

Turning a disjointed success story into a success story that flows

This client called on me to power-up her company's marketing collateral, including what she called "case studies." Although I think of case studies as being much more technical in nature than this example story is, I also think that what you call the thing doesn't matter; what it communicates does!

The example illustrates how I rewrote one particular story, showing you both the "before" and "after" versions. Notice how my version is more story-like, and therefore a bit easier to read.

View the before-and-after success story

Click on the following image to view the before-and-after story comparison.​

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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!