My client, the owner of a septic services company and the developer of an aerobic septic system, wanted to create a brochure to entice concrete precasters to manufacture and sell his system's tanks.
It was easy to differentiate his tanks from the tanks of his competitors, as he offers a lease program and uses moveable molds that allow precasters to create eight different tank sizes from just two molds. Selling other septic systems means that precasters have to buy one mold for each tank size, a setup that leads to a large mold inventory, especially if you're a precaster selling more than one system.
Our goal with the piece was to educate, differentiate, and drive action.
Click the image below to view the brochure.
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