Articles on Marketing and Copywriting to Help Your Business Grow

Click on the links below for informative articles that will help your business grow. Documents in Microsoft Word are followed by (Word). Documents in Adobe Acrobat are followed by (PDF).

To read PDF files, you need the free Adobe Acrobat reader. Click here to download it now:

http://www.adobe.com/products/acrobat/readstep2.html

I'm always adding new materials, so bookmark this page and check back often!

• How to Create Meaningful, Easy-on-the-Ear On-Hold Scripts
• "YOUR COMPANY SUCKS!"  The Value of Negative Feedback.
• Satisfy More Clients When You Do What You Do Consultatively
• How to Use Print Ads to Capture More Prospects
• How to Use Press Releases to Get Free Publicity
• Turn Browsers Into Buyers with Great Web Copy
• Get More Bang for Your Buck With Pay Per Click Ads
• Want More Web Traffic? Drive Offline Prospects Online
• Special Report: How to Choose a Writer (PDF)
• Secrets of Successful Sales Letters (PDF)
• How to Turn Your Business Cards into Potent Marketing Collateral

New! Free Special Report to Help You
Evaluate a Copywriter

Are you a bona-fide buyer of copywriting services? If so, click here to tell me about your business and request my revealing 17-page special report:

How to Evaluate a Copywriter to Make Sure You Get the Results You're Looking For.

This eye-ball popping report is filled with real-life examples to show you:

• How to spot weak copywriting instantly
  
• 10 common problems people face when hiring copywriters (and how you can avoid them)
  
• How to match your project to any copywriter's background
  
• Why every buyer of copywriting services needs to beware when hiring "award-winning agency" writers
  
• How a professional copywriter evaluates your piece before writing word one
  
• How much time your copywriter should dedicate to your headlines
  
• A simple test you can give any copywriter to see if they've got what you're looking for...or not
  
• And much, much more
  

If you don't ask your copywriter the right questions and learn what to look for (and what to avoid), you might not get what you bargained for--in quality, in service, and in results.

Click here to request How to Evaluate a Copywriter to Make Sure You Get the Results You're Looking For now.

And from my new series, "6 Mistakes Businesses Make," be sure to read these special reports:

• 6 Common Mistakes Businesses Make When Using Customer Newsletters as a Marketing Tool (PDF)
• 6 Fatal Mistakes Businesses Make When Preparing Brochures (PDF)
• 6 Fatal Mistakes Businesses Make When Developing and Writing Web Content (PDF)

If you'd like to print these special reports, you may prefer the non-graphic Word versions. The PDF versions are nice to look out, but they'll wreak havoc with your printer, and use up lots of ink.

Graphic-Lite versions:

• 6 Common Mistakes Businesses Make When Using Customer Newsletters as a Marketing Tool (Word)
• 6 Fatal Mistakes Businesses Make When Preparing Brochures (Word)
• 6 Fatal Mistakes Businesses Make When Developing and Writing Web Content (Word)