Meet Marketer and Copywriter Renae Gregoire


A Copywriting and Marketing Faux Pas

As a copywriter and marketer, I know I'm not supposed to talk about "me." But I also know that if you're seriously considering tapping into my learning and talent to help you market your business or produce great sales and marketing collateral, you'll want to know a little more about who I am, as a business and as a person. 

I know I would.

The Write Idea:  Who I Am; Who I’m Not

A Marketer First; A Copywriter Second
First and foremost, I'm a marketer. Sales enthusiast. Lover of business, ideas and the entrepreneurial spirit. Despite much gusto to the contrary, I believe you shouldn't persuade people to buy products or services they really don't want. I also believe it's not in your best interests to try. 

I'm not a loud-mouthed, overly enthusiastic, shove-it-down-their-throats kind of copywriting marketer. I believe people love to buy, but hate to be sold. My goal then, is to educate your buyers; to build trust and confidence. My goal is to help your buyers buy--and to help them feel good about doing so.

Second, I'm a copywriter. Direct marketing writer. Marketing communications writer. Business writer. Lover of the written word. I'm admittedly not the most creative head in the business, but I love what I do and it shows. I'm a stickler for grammar, but don't claim to know everything. Typos occasionally slip by me. I love a well turned phrase; I crave intelligent writing that opens my eyes--writing that makes me think and helps me grow. 

The Write Idea:  What I Do

Get the Right Message to the Right Prospect, at the Right Time
Merge marketing with copywriting and what do you get? The Write Idea: a marketing and copywriting firm that uses the written word to help you market and sell to other businesses, or to intelligent consumers who want to read, love to buy, but hate to be sold. I, through my firm, help you replicate your sales force--even a sales force of one--through marketing and sales collateral like brochures, direct mail letters, Web sites, print ads, white papers, success stories, press releases, articles and more.

How so? By studying your market, your product, your service. By creating marketing and sales messages that match how your customers purchase--from awareness and interest to consideration and sale. By analyzing your typical sales cycle to discover what buyers need to hear, see and feel during each stage. And then by recommending, writing and helping you produce collateral that delivers the right messages to the right buyers at the right times.

Sound good?

The Write Idea:  How to Connect

I invite you to explore this Web site.  Browse my copywriting portfolio.  Learn what my satisfied copywriting customers say about how I do business.  And then, when you're ready, e-mail me or give me a call to discuss the particulars of your business or projects.

Phone discussions are always welcome, always free. And I promise--no hard sale.