Monthly Archives: November 2016

Nov 23

Investment campaign brochure

By Renae Gregoire | All , Brochure content samples

Encouraging gatekeepers and influencers to spread the wordTo encourage North Carolina’s public school employees to invest for retirement, this insurance leader needed the assistance of gatekeepers–in this case, public school leadership. This idea was to ask public school leaders to become Knowledge Ambassadors by ordering and distributing free educational materials, such as brochures, posters, and […]

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Nov 23

Educational brochure series

By Renae Gregoire | All , Brochure content samples

Encouraging state employees to invest for retirementThis insurance leader managing the state of North Carolina’s 401(k) plan wanted to encourage state employees to invest for retirement and use its online retirement portal. To do so, we created a series of brochures designed for beginning, intermediate, and advanced users, with each brochure revealing how to tap […]

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Nov 23

Partnership brochure for a security company

By Renae Gregoire | All , Brochure content samples

Presenting partnership opportunities to entrepreneursThis full-service security company in New York needed a partnership brochure to promote its partnership opportunity to entrepreneurs.I developed the content so the brochure would accomplish several objectives:Explain the unique partnership model and build a case for why the model makes sense and is preferable to the franchise model​Describe the market […]

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Nov 08

Sassy SaaS web content

By Renae Gregoire | All , Web content samples

Sassy SaaS web content:Punching up content by injecting a little attitudeFor this project, the client gave me an initial set of content to edit. But the content needed more than editing, so I rewrote, sprinkling in messaging and, at the client’s request, a bit of surprise and sassy SaaS web content attitude as I went.I […]

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