Monthly Archives: January 2016

Jan 17

Want better marketing content? Cut the crap.

By Renae Gregoire | Content , Differentiation , Marketing , Online marketing , Readability , The Yes Advantage , Web content , Web content writing , Writing

I don’t know about you, but if I have to read (or write) one more piece of stuffy, fluffy, jargon-filled marketing content, my head will literally explode.(Okay, not literally … although “literally” apparently can mean “figuratively” these days, so … there you go)​You know the kind of stuffy marketing content I’m talking about, right? The […]

Continue reading
Jan 17

Sign up to get YES-driving content delivered right to your inbox

By Renae Gregoire | Content , Customer experience , Customer satisfaction , Differentiation , Empathy , Inspiration , Marketing , Online marketing , Readability , Small business , The Yes Advantage , Tools , Usability , Web content , Web content writing , Website development , Writing , Youtility

Hi there.If you’re an excellence-focused online marketer, small business owner, or entrepreneur, and if you want to communicate your value and offerings in ways that lead more prospects to YES — with less friction and effort — then you want The Yes Advantage.​What’s The Yes Advantage?​Glad you asked.When you have The Yes Advantage, prospects say:​”Yes, […]

Continue reading
Jan 10

Traditional success stories

By Renae Gregoire | All , Success story samples

Selling promo products with loads of use casesThese success story samples following a traditional format are three of many that I wrote for the promotional products leader ePromos over a two-to-three year period.At the company’s request, all of the stories were traditional, which means they had the same three sections you’ll find in most success […]

Continue reading